Apple Needs To Formulate an iPhone App Submission Policy
Sunday, July 26th, 2009This week, Google released an iPhone web app for Google Latitude, their location-aware social networking tool. The weird part was this program was just a web app running in the iPhone’s Safari browser and not even an app like Google has made for almost every other phone. Here’s a snippet from the TUAW post about it:
As Google’s Mat Balez notes in his blog post announcing the Latitude release, Google actually developed a native app for Latitude… only to have Apple, uh, suggest that the big G redo the concept as a web app to avoid user confusion with the Maps app. Really? Must have been an interesting phone call.
No kidding. Google spent all their sweet time, no doubt, making a really nice and powerful iPhone app to allow you to manage contacts and see where your friends are on a map. Then, while submitting it to the iTunes App Store, they’re told that Apple will not accept this. Great, that’s a couple months of programmer time down the drain for Google.
Hold on a second here, though. When Apple announced the App Store, they announced their venture capital friends were putting together a fund for new small businesses to make apps for the phone. One of the first companies that got in on that cash was Pelago Inc., which started a service call Whrrl. I’ve since then deleted that app and used one that a number of my friends are on called Loopt. All of these apps are already doing the same thing that the Google Latitude app wanted to do, but apparently because Google is a much bigger partner and competitor of Apple’s they do not get the option to do an app like this. It doesn’t make any sense, and it costs Google thousands of dollars down the drain just because Apple can axe anything they don’t like for their phone.
It’s even a bigger problem for Apple and third-party hardware makers. Apple does give an API to interface with hardware devices that a company develops and plugs into the iPhone. Companies have already made nice car mounts that will charge your phone and add a couple other features. Medical service providers have made adapters to hook up various types of medical equipment, and Apple has been fine with this. But add some cool thing that will let you do things with still or video cameras? A cool way to import video to your iPhone? The company will likely spend millions developing that hardware component and thousands creating a cool iPhone app to interface with the hardware. But, in the end, if Apple wants to say “no” to the app submission the company has a cool hardware gadget with no way to use it.
On one hand, Apple does all this controlling of applications in the iPhone App Store in the name of protecting the customer, and in some cases they are protecting us from crappy products. But, with situations like this (and some other things that they should have protected us from but got out) it’s proving that not only are they doing a terrible job of protecting us, but Apple is too often blocking the cool stuff. Often Apple is even blocking the cool stuff because they want to release their own version a couple months later.
I think that Apple should keep the platform more open. We would get more crap, but the iPhone App Store ecosystem would be even more healthy and have even cooler solutions for iPhone users. Besides, without Apple protecting us from the crap, we would still mark it as crap and not use it. I’m not saying that Apple cannot host the app store, but let it run free and see it become even more useful and powerful.
Like the Dominion Trilogy that Parrish released the last couple years, Offworld starts with a mysterious hook. Everyone is gone. Everyone. It’s 2033 and the first manned mission to Mars has returned to earth successfully, but no one is there to greet them. Even the animals and bugs are mysteriously gone. After four years by themselves in space, this is hardly the welcome the team wanted.
First of all, yesterday I went out and saw Pixar’s latest film, Up, and it was a blast. As usual, the cartoony but more-and-more realistic-looking animation was superb. The plotline was very touching at points but still contained enough eye candy and silly jokes ot keep everyone on the edge of their seat and laughing. In short, it was another great Pixar film, although I’m not yet sure where it will go in my personal favorites; that can only be determined over time, I think.


Of course, this shirt was from 








The premise of Dollhouse is that this company has created a method of turning people into a pretty simple, rather blank personality without a care in the world. They live in this utopian place where they have no worries and are waited on by helpful staff to make sure they’re in the best condition possible. But from time to time these “blank slates” are programmed with other personalities in order to perform a predetermined job. After the job is performed, the “active”, as their creators are call them, has their memory wiped and they think they fell asleep and they go back to their carefree, utopian existence.
And this brings me to my other beef, which is the way that this show panders to the mainstream TV crowd. First, the main character has to be a knockout babe who kicks butt at some point in every show. I’m not saying that it can’t be a good-looking woman as the main character, but TV shows these days have to always be filled with main characters in which the main character has her shirt off or is wearing almost no clothes at some point, and that should not be the point of a good show. Second, both episodes have shown the main character romantically involved and in bed with another character, which seems to even more emphasize my last point but to an even more disturbing level. Third, every episode seems to be super-intense, such that both 47-minute episodes I watched were more intense than any movie I’ve seen in the last year. The bad guys in the first episode are a couple kidnappers who are working for a serial child molester. The second episode pits our heroes against a psychopathic outdoorsman who seems to befriend people only to suddenly turn his back and try to murder them as a fun “game”. I’ll admit, these are some mean bad guys, but why do TV shows have to be so intense? And why are all the bad guys mentally deranged in some way on all the TV shows, when in the movies they seem to be of a higher life form?